CRO, Shopify development and paid ads. One team, one funnel. Five years inside Indian D2C, Delhi-based.
Built for brands running ₹5L to ₹1cr a month · India first · UAE on request
AOV held through four festive drops.
What we changed: swapped discount-led acquisition for a styled UGC funnel on Meta.
From a disciplined 36-campaign account.
What we changed: consolidated 80+ ad sets into 12 clean testing tiers.
ROAS on ₹2.44L spend, same playbook, two years earlier.
What we changed: rebuilt creative testing around category + intent, not lookalike audiences.
Rebuilt the store and the offer around a multi month routine, then focused the ad spend on the people already buying.
Read the case study →
Built an editorial store and ran the paid ads for a high ticket label, selling on positioning and craft, not discounts.
Read the case study →Most founders juggle a Meta freelancer, a Shopify dev, a retention person and a tracking guy, four vendors who don't talk to each other. We run all four under one roof, on one weekly Loom.
Too important for a freelancer. Too expensive to hire in-house.
Five-day teardown of your store, funnel and tracking. Loom walkthrough plus a ranked action plan.
Just the ads. Meta and Google, run by a senior operator. For brands with a working store and serious spend.
End-to-end Shopify builds for new brands or replatforming. Conversion-focused from day one. Ready for ads on launch.
Monthly engagement. Ads, store, retention and reporting under one accountable team. Your in-house growth team without the overhead.
You won't be sold by a senior and handed off to a fresher. The lead you meet on the call is the lead running your account.
Ads, store, retention and tracking, all four under one roof. Nobody can blame anyone else when something breaks.
If a campaign isn't working, we say so. If your product page is the real problem, we say so. If we're not the right fit, we say that too, before you've paid us anything.
COD return rates, festive drop cycles, sizing drop-off, Tier-2 buyer behaviour, regional creative. No imported US playbooks.
Find the actual revenue leaks, not the ones you think exist.
Custom roadmap. Channel priorities. Budget. You see it before anything goes live.
Store fixes live. Campaigns launch. Retention flows turn on. Weekly Loom so you're never in the dark.
Scale what's working, kill what isn't. Every week, even when it's awkward.
Projects run on 50% advance, 50% on delivery. Retainers are billed fully in advance at the start of each cycle. The advance confirms the work and reserves capacity.
Once delivered, work is paid for. If a deliverable misses the brief, we rework it at no additional cost until it lands. We'd rather fix than walk away.
Retainers run month-to-month with a 14-day notice window. We'd rather earn the renewal than lock the calendar.
All prices are exclusive of 18% GST. Retainer invoices accept 10% TDS deduction under Sec 194J. Compliant invoices, every cycle.
The same ranked list we open every engagement with. Free, because it's what we'd look at anyway. PDF, no fluff.
Tap to request. We reply with the PDF within the hour.
The smallest engagement is the CRO Audit at ₹20k flat. Growth Retainers run ₹1L-₹3L/month, most brands sit at ₹1.5L. Performance Marketing starts at ₹60k/month + ad spend. Shopify builds start at ₹1.5L, typical ₹2.5-5L.
All prices are exclusive of 18% GST. Retainer invoices accept 10% TDS under Sec 194J.
Early wins land in week one, a 30-point audit, ranked fixes, a Loom walkthrough. Most brands need 60 to 90 days before the work compounds materially. Anyone promising 10× in 30 days is making it up.
No. ROAS depends on your category, margin, brand maturity, ad creative and ten other things no studio fully controls. What we will promise: honest reporting, weekly accountability, and the moment something stops working, you'll hear it from us first.
One: a freelancer runs one channel, we run the whole funnel, so no vendor-to-vendor blame. Two: we're senior. Most freelancers at our price point are 1-2 years in; we're five years deep. Three: we tell you when something isn't working, and when you'd be better served by someone else.
Retainers are month-to-month with a 14-day notice period, no lock-in. If the plan we agreed isn't producing the numbers we forecast, we walk you through what changed and either fix the approach at no extra cost, or part ways cleanly.
Projects: 50% advance, 50% on delivery. Retainers: full cycle invoiced in advance at the start of each month. First cycle payable on signing. Completed work is non-refundable. Off-scope deliverables are reworked at no extra cost until they meet the brief.
Scalecraft launched in 2026. The operating team has 5+ years of in-house and retainer work across Indian D2C, first in in-house growth roles at supplement and fashion brands, then on retainer for founders who already knew the work. Every screenshot on this page is from that work.
The brand is new. The people aren't.
Start with a ₹20k teardown, or book a 20-minute call. We tell you straight what is working and what is not.
Walk us through your store and your numbers. We'll tell you honestly whether we can help, what we'd look at first, and roughly what it would cost. If we're not the right fit, we'll point you to someone who is.