I rebuilt this store to sell a routine, not just a bottle.
Chewbells had demand and was already running Meta ads, but the store and the offer were still built for a quick single bottle sale. I came in on both sides, the store and the ads.
Most of the buying happens on a phone:
A brand with demand, and a store built for a quick sale.
Chewbells sells hair and skin supplements and launched in early 2026 with steady ad traffic from the start. The gap was simple. The store and the offer were built for a one off bottle, when these products only really work as a routine taken over weeks.
The work was after the click, not before it.
The page leaned on the ads to sell
Plenty of interested people reached the store but did not get all the way through, because the product page was not closing the sale on its own.
The offer was a single bottle
One bottle at a low price kept the order small, and it did not match how the product works, which is gradually, over weeks.
Spend was spread too wide
Budget was going to several audiences and campaign types at once, instead of the people who were already buying.
Fix the store first, and change what people are buying.
A position the product could stand behind
Tightened the trust signals and set the brand as real, clinical dose ingredients at a fair price, not a premium story the price could not carry.
One bottle into a course (my pitch)
Built a Hair plus Skin combo at ₹1,400 and a 1, 2 and 3 month pack ladder up to ₹3,999, so a bigger order and a customer who buys enough to see a result.
A pack selector that is honest
Shows the real price, the saving, the cost per day and per bottle, and what you pay with the code at checkout. Nothing fake baked in.
Spend where it was working
Cut the waste and put the budget on women 18 to 34 with problem first creative, not broad reach.
To really scale, the website and the ads both have to be strong. On its own, neither one makes the sales.
I publish results, not guesses.
This build went live recently, and the numbers are being measured now. I only put a result up once a store has a clean 60 to 90 day read, because anything sooner is noise. The verified figures, signed off by the founder, land right here.
Two lines from Mishreena, in her own words, go here. Something honest about the rebuild, the offer, or working together.
Your store could be the real bottleneck too.
If your ads are not paying back, the store under them is usually the reason. I build the store and run the ads, so they tell one story.