Built to sell the label, not the discount.
SAAR is a premium womenswear label out of Shahpur Jat in Delhi, from handcrafted silk sets to contemporary pieces. I built the store and ran the paid ads. The job was to make it feel worth the price on a screen, and bring the right person to it.
It is a phone first brand. Here is what it looks like:
A premium label, sold on style and craft.
SAAR runs from handcrafted silk chanderi sets to contemporary blazers, bodysuits and dresses, grouped into collections with their own mood: RAAH, FEEL, LADY, GAIA and CALM. Prices run from about ₹3,900 to ₹23,000, and there is a store in Shahpur Jat too. A considered, premium buy, not an impulse one.
A ₹20,000 set is not an impulse buy.
For a high ticket brand the hard part online is making the craft feel worth the price on a phone, earning enough trust for a first time buyer to commit, and doing it without discounts that cheapen the label. The site had to carry the story, and the ads had to bring the right person to it, not just cheap clicks.
Both sides, the store and the ads.
An editorial homepage
Leads with collections and mood instead of a wall of products, so the first impression is a label worth its price.
A shoppable lookbook
The Spotted in SAAR section turns styled photos into shop the look links, so inspiration goes straight to a product.
Collections with identity
RAAH, FEEL, LADY, GAIA and CALM each feel like their own world, so browsing reads as a story, not a grid.
Clean and mobile first
Built on Shopify, fast and uncluttered, because a premium brand cannot feel cheap or slow on a phone.
And the ads. I ran the paid social, where the goal is not the cheapest click but the right person, with enough trust to buy something expensive online. Add a line on what you ran and what worked, eg editorial creator content, retargeting engagers, Instagram led given the @saar.in following.
On a premium brand the site has to earn the price, and the ads have to bring the right person to it. One without the other does not move a premium label.
The numbers stay private, and I respect that.
SAAR keeps its performance numbers private. The results sit in the account, and I am glad to walk a serious prospect through them on a call.
Two lines from Shreya at SAAR, in her own words, go here. Something honest about the store, the ads, or working together.
Selling something premium online?
If your brand is high ticket, the site has to earn the price and the ads have to bring the right buyer. I do both myself.